Showing posts with label Star Wars: The Force Awakens. Show all posts
Showing posts with label Star Wars: The Force Awakens. Show all posts

Tuesday, 22 November 2016

Star Wars Marketing



Magazines 




Six 'Special Edition' Empire magazines were released featuring the crew from The Force Awakens, the special addition aspect draws more people into buying the magazine, plus 'in-depth' interviews featuring the main stars are also included in this special addition of Empire. The magazine also teamed up with Hasbro to sell limited edition action figures of the character 'Kylo Ren'. Star Wars clearly see the magazine world as a good way of distributing their film, as one article states '17 best star wars magazine covers of 2015' clearly showing how well they used magazines as a way of getting popularity and all types of people seeing their marketing. 

As you can see here models and clothing sites all advertised star wars, for their own gain and Star Wars' gain. The four quadrants of advertisement were met though magazine marketing alone. 

TV Interviews











The cast of Star Wars: The Force Awakens have promoted the film through television media. This included chat shows and interviews on shows such as ABC News, Graham Norton, Ellen and Good Morning America. This promoted the film by the cast members talking about the filming process, the cast and crew and spoilers of the film. Disney owns Lucasfilm and ABC Entertainment Group which the cast of the film where featured on to talk about the film. The cast appeared on the shows before the film was released to promote viewings. The shows attract a large audience anyway, so with an A-list, or soon to be, cast the viewings of the TV shows increased. This allowed the audience to see spoilers of the film to intrigue them and others to go and see the film when it comes out in cinemas or on DVD.  The shows the cast featured on are extremely popular in their country of origin and worldwide. The shows can be seen in other countries or by streaming or downloading it online to watch, this means the audience is even bigger and will be seen by thousands of people.

Products


The marketing team behind Star Wars: The Force Awakens ensured that the film was marketed across all different types of media. Most films use marketing through TV interviews, trailers and magazines but only films with big companies and big budgets have the money to pay for tie-in products that market their film. Star Wars: The Force Awakens used so many different tie-in products meaning that the public almost couldn't escape the marketing for the film, it was impossible for nobody to have heard about the film. Some of the products were some that almost made sense with direct links to the film e.g. toys, however others were products that didn't correlate with the film at all e.g. cereal and oranges. These types of tie-in products are where both Star Wars and the company who own the product it is marketed on benefit because fans will be more inclined to buy that product because it has Star Wars on it.





Apps and Games


There is a LEGO Star Wars The Force Awakens game for games consoles like Xbox 360, Xbox One and Play Station, Another Star Wars consul game came out just before the Star Wars: The Force Awakens film did which was called ‘Star Wars Battlefront’ however this game didn’t follow the Star Wars: The Force Awakens storyline but it would still get older audiences excited about the newest Star Wars film which was The Force Awakens. They also produced board games which where Star Wars: The Force Awakens themed.
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Essay 2 Star Wars and Ex Machina 'Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied.'

Essay 2 Evaluate the Role of Digital Technologies in the Marketing and Consumption of Products in the Media... by Charlotte Long on Scribd

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Wednesday, 28 September 2016

Star Wars: The Force Awakens Questions

Star Wars: The Force Awakens


1. Lucasfilm is owned by Walt Disney Studios and in 2012 was acquired by The Walt Disney Company too.

2. Lucasfilm was formed by George Lucas.

3. It was founded in 1971.
4.

5. Lucasfilm has also worked on the Indiana Jones franchise and the Star Wars franchise.

6. Lucasfilm was sold for $4.05 billion in 2012.

7. Star Wars: The Force Awakens was written by Lawrence Kasdan, J. J. Abrams and Michael Arndt.

8. Star Wars: The Force Awakens was directed by J.J. Abrams.

9. J.J. Abrams is also responsible for directing Star Trek, Star Trek Into Darkness, Mission: Impossible III and Star Wars: The Force Awakens. He has also written and/or produced Regarding Henry, Forever Young, Armageddon, Cloverfield and Star Wars: The Force Awakens.

10. There has been seven Star Wars films. The fist one of the original trilogy is episode IV - A New Hope and episode V - The Empire Strikes Back, episode VI - Return Of The Jedi. In the prequel trilogy, there is episode I - The Phantom Menace, episode II - Attack of The Clones and episode III - Revenge of The Sith. And the latest film is episode VII - The Force Awakens.

11. In total, all the Star Wars films have made $6,479,600,000.

12. The first Star Wars film, A New Hope, was released 25th May 1977.

13. ILM stands for Industrial Light and Magic.

14. ILM is an American motion picture visual effects company. It is part of the film production company, Lucasfilm.  

15. ILM was created by George Lucas in May 1975.

16. ILM was created when Lucas began creating Star Wars. In the 1980s ILM was the leading industry standard production house for computer graphics in film.

17. Casting directors hold auditions for actors and then with other casting staff choose the actor most suited for the role. The casting director is in charge of the other casting staff.

18. The first scenes of Star Wars the force Awakens was filmed in Abu Dhabi, United Arab Emirates.

19. Star Wars: The Force Awakens was shot on IMAX format.


20. The cameras used to film a sequence in Star Wars: The Force Awakens was 35mm and 65mm

IMAX cameras.

21. Pinewood Studios was used to film most of Star Wars: The Force Awakens.


22. Pinewood Studios is in Buckinghamshire, England, UK.


23. A major franchise famously films at Pinewood Studios is James Bond.


24. James Bond is linked to Star wars: The Force Awakens as they are both films which have been around since the mid 1900s. These films have turned into franchises, with a huge world fan base and major attraction. These films are both based on books and comics. Also Daniel Craig, AKA James Bond had a cameo as a Storm Trooper.


25. J.J. Abrams' English teacher, Rose Gilbert is the inspiration for Maz Kanata.


26. The technology used to portray Maz Kanata is mouth motion capture to see how the actresses face moves as she talks, to be realistic. Also motion capture body double was used to copy her body movements. This was used along with CGI.


27. Maz Kanata is portrayed by Lupita Nyong'o, who is also famous for playing Patsey in 12 Years a Slave, which she won 6 awards for.


28. General Snoke is played by Andy Serkis.


29. Andy Serkis is known for creating The Imaginarium Studios, and for directing, acting, doing voice overs and being an author. he has worked on Star Wars, King Kong, Dawn of the planet of the apes, and many more.


30. The final scene of the film was filmed in Ireland, on an island called Skellig Michael.


31. John Williams has composed the scores for all the Star Wars films.


32. John Williams has composed music for all the Star Wars films from 1977 to 2015. This is a total of 7 Star Wars films.


33. John Williams has also created music for famous film such as Jaws, Indiana Jones, Home Alone, Jurassic Park, Saving Private Ryan, Harry Potter and many more.


34. John Bodega auditioned 9 times for the film.


35. Casting occurred around August 2013, after alterations to the script it then occurred around January 2014. The official cast was announced on the 29th April 2014.


36. B-B8 was operated by 2 people, Dave Chapman and Brian Herring, they where the puppeteers. B-B8 was also operated like a robot by a controller.


37. The main version of B-B8 was controlled by puppeteers, sometimes using a remote controlled robot.


38. B-B8's operator wore a green suit.


39. They had to wear a green suit so they could blend into the green screens and so they can be edited out.


40. J.J. Abrams usually used effects actually there when filming such as puppets and green screens.


41.


42. Simon Pegg was in Star Wars: The Force Awakens as Unkar Plutt.


43. IMAX is an acronym for Image Maximum. It is a motion picture film format and a set of cinema projection standards.


44.


45. The age rating for this film is a 12A.



46. The British government gave Disney £31 million from UK taxman. Which is around $39 million.

47. Harrison Ford was apparently paid between $10 million-20 million to reprise his role as Han Solo. 

48. Daisy Ridley and John Boyega were apparently paid between $100,000 - $300,000.



Thursday, 15 September 2016

Star Wars: The Force Awakens research



Star Wars: The Force Awakens research

Producers:

J.J Abrams
Bryan Burk
Kathleen Kennedy

Production companies:

Lucasfilm Ltd.
Bad Robot Productions

url.jpg Director:

J.J Abrams

Screenwriter:

J.J Abrams
George Lucas
Lawrence Kasdan

Actors:

John Boyega
Gwendoline Christie
Harrison Ford
Mark Hamill
Dasiy Ridley
Domhnall Gleeson
url.jpgAdam Driver
Carrie Fisher
Oscar Isaac
Lupita Nyong'o

Budget:

$200 Million

Locations:

England, UK
Ireland
Scotland, UK
United Arab Emirates
United States of America

Greenlight date:

On the 30th of October 2012 a new film was announced in the Star Wars trilogy. This was done after Disney bought Lucasfilm from George Lucas for $4.05 Billion.

Screens shown on:

In the opening weekend Star wars made $247,966,675.

Critical reaction:

Rotten Tomatoes scored it 92%, or 8.2/10.  332 people said it was 'fresh' and 28 said it was 'rotten'.
The audience scored it 89% and the average rating was 4.3/5.
Metacritic scored it 81 based on 52 critics. The user scored it 6.9 based on 6030 ratings.

Box Office figures:

Domestic lifetime gross is $936,662,225.
Foreign lifetime gross is $1,131,561,399. 
The worldwide lifetime gross is $2,068,223,624.
The total gross in China is $124,159,138.

Music:

The music was composed by John Williams, who also was involved in all other six Star Wars films.

Marketing:

In November 2014 Lucasfilm released an 88 second teaser trailer, and in December Abrams and Kennedy released eight mock Topps trading cards, which released seven character's names. In April 2015 another teaser trailer was released, which was 2 minuets long. In October 2015 a third trailer was released, and in November a Japanese trailer was released. There where also posters and art work made to be published.

Tie-in products:

Fans can buy clothing, toys, games, figures, books and more from Disney stores and from other retailers around the world.

Special effects:

url.jpg
J.J Abrams wanted to film as much as he could in-camera. This meant building big sets, big models and using paintings. This was to ensure it didn't stand out from the other Star Wars films in the prequel. CGI was also used in the film when needed.